Focusing on the future. 

  Texscan MSI - 801.956.0000 - fax:801.956.0750 - 2210 West Alexander Street, Suite A - Salt Lake City, UT 84119

Products : Ad Insertion : PRIZM

Play Prizm Cards and the deck will be stacked in your favor.
Prizm builds VERSATILITY into your video communication system. The Prizm is an intelligent automated audio/video switching device. Its modular design allows it to be tailor-made to your specific audio/video programming needs. Your investment goes directly into achieving the results you want - and into nothing else. Configuring the Prizm to meet your requirements today and its flexibility will expand to meet your needs tomorrow.

CABLE TV COMMERCIAL INSERTION
Benefit from 29 years' experience! Texscan MSI, the leader in cable TV analog commercial insertion, operates from wealth of 29 years' experience and a proven track record. The Prizm, Texscan's current audio/video controller, preempts any other analog switcher on the market, whether for cable ad insertion, info commercials or extended audio/video presentations.
 

SHOPPING MALLS
On the first floor of your mall a monitor shows a shopper a special sale on the second floor, the customer sees a variety of other stores and merchandise. Think of the business restaurants and merchants - both in and outside your, all - should generate by adding the powerful impact of video. Impulse buying would increase for all your vendors.
 

AMUSEMENT PARKS
As park visitors wait to ride the Ferris wheel; they are presented with video programming, controlled by the Prizm, which exposes them to national, local or self-promotional advertising. Demand for brand-name beverages may be built or reinforced, for example. Your preprogrammed audio/video system can bring crowds back for upcoming events. Both advertising your facilities within the park and other merchants' goods and services create revenues for you.
 

HOTELS AND RESORTS
Your hotel or resort guests appreciate information about restaurants, shopping centers, bars, services and other attractions advertised on your Prizm audio/video system. Schedules of events, outings and all the facilities you offer belong there. It's a natural for on-property, but outside advertising may also be run on your system. both on and off-property, build revenue for you - and serve your guests.
 

AIRPORTS
A vast potential just waitng to take off - the modern airport is a highly diverse market place. Waiting for a flight to arrive, a traveler or his family may see a curios shop advertised on your Prizm audio/video system. Hotels, travel and rental agencies, whole states may bid for the travelers' business. Air travelers are prospects for almost anything any place in the world.
 

EDUCATION AND TRAINING
Televised college courses automated through the Prizm can instruct many classes in a variety of subject matters - even expand campuses beyond their geographical locations. In factories, on-the-job training is easily provided - and company information may be related to employees as they gather in the cafeteria. Hospitals may provide educational programming to patients and staff.
 

ENTERTAINMENT
Utilize the Prizm's unique versatility to control your entertainment programming. Schedule movies for cable TV, automatically switch in a local live football game, or switch your program content throughout the day. Prizm content may be varied according to audience demographics. The Prizm makes it possible to provide the right program content at the right times it keep your audiences entertained.
 

HOW THE MODULAR DESIGN WORKS
Cards are the key. Dual Network, Video Control Interface and External Source Control plug-in cards may be mixed and matched and independently controlled to achieve your desired results. One Prizm controller holds up to 15 separate cards - you may vary a multitude of audio/video inputs to create a variety of outputs. For example, a local commercial advertisement may be inserted into local or national programming according to pre-determined schedules.

• Vertical interval switching, the industry standard, provides seamless switching between program intervals
• Multiple cueing techniques include time, DTMF tone sequences, relay contact closures and pulse.
• Schedules may be automated on a daily, weekly or monthly basis.
• The Prizm maintains extensive logs for verification and troubleshooting.
• Schedules may be created on the Prizm directly, through a PC or through third-party software programs.
• Communications with the Prizm may be local with a direct connection and/or remote via modem and telephone line.
• The Prizm is capable of sharing VCRs across different source programming. The amount of hardware required for playback and ad insertion is thereby minimized. The overall cost of implemetation is also reduced.
• The Prizm is compatible with Perfect Sync's Air Traffic Controller software, which provides enhanced automation features.
• All Vital information is stored in either flash memory or battery-backed RAM. Data preservation in the event of power loss is ensured.
• All plug-in cards are hot swappable (you never have to take down the entire system to replace a card).
• All external audio/video connections to Prizm are made on input/output (I/O) cards, which may easily be replaced, added or moved.
• The entire Prizm chassis and rock-mountable power supply occupy only four units of space (seven inches).
• The Prizm accommodates both NTSC or PAL video formats.
• Individual components or full turnkey systems are available.